Brands are the categories of various "designers" that make up outfits for use by the Player in game. Each coord beneath the various brands have their own rarity and designs to create unique looks under each variant.
In total there are 5 brands with the release of Wave 2.
 Fun and colorful designs based on the long-running, main Disney characters and the main hub world of Castleton. |
 A romantic and girly brand heavily focused on soft blues and rose pinks. Sparkles and glitter adorn everything! |
| Winnie the Pooh
A fun brand that takes hints from the various friends Winnie the Pooh has come to meet. Features natural tones and looks to appeal to all styles. |
Alice in Wonderland
A whimsical brand full of bright contrasting colors and designs to create a unique, fantasical look! |
| Snow White and the Seven Dwarfs
From cute to tomboyish, a brand with colorful attire with a touch of cuteness. |
 Glamourous, regal gowns fit for the ballroom or reading in the library. |
 A brand for tomboys that endorses the use of natural browns to create a playful look. |
Shiny Star Story
A beautiful, shiny brand inspired by the various Disney Princesses. |
