The logo is a large gold star with Shiny Star Story written in gold text. Two gem stars surround it, one of raspberry, one crystal.
The background is a gradient of white and the accent colors of the Princess adorning it. Shiny Star Story is written in gold in a diagonal slant, with several gold stars, dots, and designs surrounding it.
- Graceful Heart Shiny Star Coord
- Dreamy Rose Shiny Star Coord
- Pure Shell Shiny Star Coord
- Royal Amethyst Coord
- Romantic Rose Coord
- Aqua Chiffon Elegant Coord
- Ariel's Gold Coord
- Crystal Blanche Shiny Star Coord
- Wonder Party Shiny Star Coord
- Bell Shiny Yellow Coord
- Wonderland Classic Coord
- Wisteria Purple Coord
- Sweet Rose Coord
- Platinum Marine Coord
- Ocean Emerald Coord
- It is the first brand to introduce wings to the coords.
- This is the first brand to introduce a character who was later given their own brand, this being Jasmine, who is now part of the Aladdin brand released in Wave 6.
- This is followed by Ariel, who has coords under The Little Mermaid.